By Jeremy Cowan and James Sullivan. How it took 13 years, extreme Jewish brewing, and circus sideshow freaks to make Shmaltz Brewing Company an international success. Shmaltz Brewing Company was awarded the gold medal as“Best American Craft Beer' and the overall“Best in Show' by Beverage World Magazine, 2010. Established by Jeremy Cowan in San Francisco in 1996 with the first batch of 100 cases of He'brew Beer® bottled, labeled, and delivered by hand, Shmaltz has sold over eight million bottles of beer to date. Along with the acclaimed line of He'brew Beers®, Shmaltz introduced its sideshow-inspired Coney Island Craft Lagers® in 2007. Softback, 333 pages, 6" x 9" (15.2cm x 22.9cm).